DARIEN, Conn. -- Ring's End, Inc., headquartered in Darien, recently announced that it will join the campaign for breast cancer awareness by adding pink-ribbon hats to its best-selling line of co-branded fall apparel.
Pink ribbons, and the color pink in general are international symbols of breast cancer awareness.
"You wouldn’t expect to see pink hats for sale in a lumberyard, but we all know someone who has been touched by the disease," said David Campbell, president and chief executive officer of Ring’s End, Inc. "We wanted to do our part to help the cause."
In addition to the pink ribbon, the hats bear the trademark “RE” logo as well as the Marvin Windows and Doors logo.
Marvin Windows, a longtime Ring’s End partner, is co-sponsoring the campaign.
The hats became available on Saturday, Oct. 1, for $ 15 at Ring’s End stores in Darien, Bethel, Branford, Fairfield, Lewisboro, New Milford, Niantic and Wilton.
All proceeds will be donated to Pink Pledge to benefit the Norma Pfriem Breast Center and Susan G. Komen.
Pink Pledge is a month-long, community-wide, awareness and fundraising campaign to benefit the Norma Pfriem Breast Center.
Funds raised through Pink Pledge enable the center to continue to provide medical excellence and compassionate care to all women, regardless of their ability to pay, according to a release from Ring's End.
Norma Pfriem Breast Center was the first freestanding community breast center in Connecticut to offer one-stop coordination of care, patient navigation and rapid diagnosis, the release said.
It's is one of only 500 centers nationwide accredited by the National Accreditation Program for Breast Centers and is a member of the prestigious National Consortium of Breast Care Centers.