DARIEN, Conn. -- The Darien Sport Shop will host its 39th annual Christmas tree-lighting ceremony on Sunday.
The tree-lighting ceremony has become a beloved event and kickoff to the Darien community's holiday season.
The event will begin at 4:30 p.m. in the Shop's back parking lot. A new addition to this year's festivities will be a special holiday performance by the New England Academy of Dance at 4:45 p.m.
Santa will make his grand arrival at 5 p.m., followed by the lighting of the tree. Darien Sport Shop president Gina Zangrillo will be on hand to help Santa light the tree.
Darien Sport Shop will kick off its holiday festivities Black Friday weekend with complimentary refreshments and music to welcome everyone back home for the holidays.
A coat drive will be held to support Person-to-Person on Friday, Nov. 25, and Saturday, Nov. 26.
The magic of Christmas comes alive every holiday season at Darien Sport Shop. Visitors can find trunk shows and special events every week, as well as festivities every weekend during the holiday season.
Santa will be on hand for photos in-store beginning Thursday, Dec. 1. Visit dariensport.com/events for Santa's schedule.
A social media campaign will run throughout the holiday season beginning with the tree-lighting ceremony on Instagram and SnapChat with the hashtag #DSSanta16 for all to tag their Darien Sport Shop holiday experiences.
Darien Sport Shop is at 1127 Boston Post Road.