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Nielsen's Florist In Darien Fights Breast Cancer With Bras For A Cause

DARIEN, Conn. -- Nielsen’s Florist and Bras for a Cause will have a breast cancer awareness fundraiser Wednesday, Sept. 30.

Last year, Nielsen’s Florist raised $2,500 with the help of many talented and creative ladies who submitted decorated bras to raise money for Bras for a Cause to help fight breast cancer.

Last year, Nielsen’s Florist raised $2,500 with the help of many talented and creative ladies who submitted decorated bras to raise money for Bras for a Cause to help fight breast cancer.

Photo Credit: Provided

Early detection and regular screenings are essential in the fight against breast cancer, doctors say. With survival rates slowly improving, it is more important than ever to support initiatives, such as Paint the Town Pink, Hope in Motion and the work that takes place at Stamford Hospital’s Bennett Cancer Center, according to a press release.

Paint the Town Pink organizes and supports local events throughout October, National Breast Cancer Awareness month, in order to increase awareness for breast cancer and stress the importance of screening and early detection of the disease.

As part of Hope in Motion, the hospital’s ongoing campaign to support the programs and services at the Bennett Cancer Center, all proceeds from Paint the Town Pink events will be used to help provide free mammograms for low-income women who are uninsured or underinsured, as well as for ongoing educational breast cancer programs, according to a press release.

Last year, Nielsen’s Florist raised $2,500 with the help of many talented and creative ladies who submitted decorated bras to raise money for the cause, according to a press release.

The concept for Bras for a Cause is simple: decorate a bra to your taste and submit it to Nielsen’s Florist by Monday, Sept. 28, along with your name and email address. All of the decorated bras will be unveiled at a gallery-style showing Wednesday, Sept. 30, to kick off Paint the Town Pink. Guests will vote on the bras in person and online. Two winners will be selected, one based on votes and one by First Selectman Jayme Stevenson. Two runners-up also will receive prizes.

For more information or to RSVP, e-mail nielsen@nielsensflorist.com or call 203-655-2541. 

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