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DARIEN, Conn. Darien resident Kristin Farrell wanted to create a line of foods that not were not only tasty but also healthy and environmentally friendly. Last fall, she launched In A Jar, a line of cookie mixes with organic ingredients and green packaging.
I always try to buy organic products, because its better quality. And I try to be as eco-friendly as possible, Farrell said. The chocolate chip and oatmeal raisin cookie mixes come in reusable glass jars with labels printed on recycled paper.
Farrell came up with the idea and designed the jars and labels for a project last year while she was pursuing her visual communications degree at the University of Delaware. I started showing it to people to see if they thought the design was good, and they said, You should actually make the product. So I decided to give it a shot.
Ive always loved baking cookies and elaborate cakes. I really enjoy coming up with visually appealing baked products.
She started by selling the products a holiday fairs and later at a fundraiser for the RE Childrens Project. They quickly became popular. She just started mass-producing the mixes and sells them at Palmers Market in Darien, as well as at Salon S in Greenwich and Cooked and Co. in Scarsdale, N.Y.
Its been a lot of fun. I enjoy coming up with the different labels. Theyre great for gifts, and we can customize the labels for different events like weddings and baby showers.
Farrell said she is looking to expand the line with different products such as soups.
Farrell will be at Palmers over Memorial Day weekend, offering samples and selling jars specially wrapped as teacher gifts.
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