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The commercials will be rolling out over the next six months.
“This campaign is entirely location driven, pairing two locations in the state that can be visited in one day, without having to travel too far, by families, couples and friends,” said Brian Bennhoff, partner and executive producer of Standard Directors and a New Canaan resident.
“We spent a lot of time location scouting with our director, Mark Claywell, prior to beginning production, selecting beautiful locations that represent the state. Our crew, who were nearly entirely Connecticut residents themselves, commented frequently throughout our four days of production that they couldn’t believe they lived locally and had never visited so many of the places we highlight in the campaign,” said Bennhoff.
“As we went through the bidding process for this project, Adams & Knight, the marketing agency for the state, made it clear they wanted a New York/Los Angeles-caliber production company to handle this round of spots, but that would utilize strong, local ties,” said Philip McIntyre, partner and head of sales at Standard Directors and an Old Greenwich resident.
“We worked hard throughout the entire process to keep this project for Connecticut, about Connecticut, by Connecticut; the majority of our 20-plus person crew were local hires, our 19 actors were all local talent, initial edits were made out of our Greenwich office and the final spots were finished at Palace Production Center in Norwalk.” McIntyre added.
The six spots highlight Connecticut’s small towns, parks, beaches, vineyards and sightseeing attractions, including Castle Craig in Meriden, Hartford Stage, Silverman’s Farm in Easton and Mystic Aquarium.
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