DARIEN, Conn. There are no televisions or mirrors at Infinity Fitness , the new gym that just opened on Heights Road in Darien. Founder Dave Peterson didn't want anything that would distract people while they work out.
"When our clients show up, they want to get a really good workout, get the results they came for and move on with their day," Peterson said. His background is in personal fitness, not starting businesses. But after working for many years in traditional gyms, he decided to strike out on his own. "I became disenfranchised with the system. Clients would come through the door and the gym would hope that they never come back and just keep paying their bills."
He wanted to create a gym that catered to his clients' needs and gave them the results they sought. He started small, working out of clients' basements and subleasing space to hold fitness boot camps.
His client base grew by word of mouth, helped along by his fitness blog and charity boot camps. His clients range from age 10 to 91. He says that most can't spend hours in the gym, so he and his four trainers work closely with them to develop workouts. After doing business in Darien for six years, Peterson has developed special relationships with his clients, even inviting some to his wedding.
Though he knew it would be a risk, Peterson decided it was time to up the stakes and lease a permanent space. "I'm hoping this fall that things will really explode," he said Thursday night at the grand opening party for the gym, which he spent most of the summer renovating.
Every Saturday at 9 a.m. the gym hosts charity boot camps, open to members and nonmembers alike. Lately, it has raised money for Kids in Crisis and the JR Schoen Memorial Walk . "I think that by giving what you can, good things come back to you."
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