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Splash Car Washes Stay Busy Even in Winter

Many drivers feel it's a losing battle to keep their cars clean during the winter, especially one as endless as this own. Within days, if not hours, of a trip through the car wash, the car will be streaked with dried salt and caked-on road grime. But Chris Fisher, managing partner of the 10 Splash Car Wash centers in Fairfield County, says this may be the most important time of the year to wash your car and most of his customers agree. "Winter is definitely our busiest time of the year," he said.

With many communities having switched to salt as the weapon of choice to keep roads passable, Fisher says the challenge is to keep on a layer of wax to protect a car's finish. And don't get him started on the effect of salt on the underside of cars. "Salt and metal just don't get along," he says. To mitigate the damage, all Splash facilities now offer the Salt-X treatment, originally developed for the commercial fishing industry, which cleans the salt from the underside with powerful spray jets embedded in the floor.

There's no need to wait for extended stretch of good weather to clean your car, either. Splash offers a 72-hour Clean Car Guarantee which provides a free follow-up wash for any reason, especially handy now when it seems to snow every other day.

Still, Fisher realizes that for even the most dedicated autophile, deciding to wash your car is an "impulse purchase" driven as much by chance as need. "That's why we constantly advertise," he said, citing the current special of a free Salt-X treatment with the purchase of any car wash.

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