Elliot Sasson picked Darien as the location for his new store because the towns dog and cat fanciers are pet parents, not pet owners."
"They feel the same satisfaction and the same connection with their pets as they would with kids," says Sasson, who will open the first U.S. outlet of Global Pet Foods in Darien on Saturday, May 21. Global specializes in natural, holistic foods for pets.
The 30-year-old Canada-based company believes that because pets can't choose their own meals, people should take the same ethical and wellness approach when feeding their pets as they would when feeding themselves.
"We can't control what people feed their pets, but we can help by educating them on the benefits of raising healthy pets. We look at each brand and make sure that what's going in is ethically and morally good," Sasson said.
Sasson takes the same approach with the other pet products sold in the store. For example, the leashes are made from natural fibers instead of synthetic material. "We also take a look at a company's overall approach. Are they donating a share of their profits to animal shelters or a local cause? Are they giving back to the planet in some way?"
Animal lovers and their pets are invited to the grand opening in the Goodwives Shopping Center on Saturday from 9 a.m. to 6 p.m. There will be a raffle for free pet food for a year, a silly pet tricks contest at 1 p.m. and free Wubba toys for the first 50 customers.
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