DARIEN, Conn. – Valentine’s Day is always a busy day for florists, but Nielsen’s Florist and Garden Shop in Darien is all ready to deliver red roses and other arrangements for the big day.
“All the flowers are in and we’re running smoothly. The flowers are looking beautiful,” said Sandy Nielsen-Baumann, general manager of Nielsen’s. “We are very busy, but we’ve been doing this here for over 70 years. We have it down to a science.”
Red roses are the most popular kind of flower to give on Valentine’s Day, she said, but Nielsen’s also has an assortment of other flower arrangements that make great gifts. They’re also delivering chocolates, champagne and red wine, bath salts, soaps, jewelry and other gifts.
They’ve received many orders for deliveries for Saturday but are also prepared for people who wait until the last minute to do their shopping.
“People always come in at the last minute, but we’re ready for them,” Nielsen-Baumann said. “Guys in the know will be in on Friday for our half-price cut flowers.”
Last year, Nielsen’s sold about 2,000 red roses for Valentine’s Day, and Nielsen-Baumann said the family-owned business will probably sell about the same amount, or maybe a little less, this year.
Sales may be a bit lower just because the holiday falls both on a weekend and at the start of Darien’s school vacation week, when a lot of Darien families go out of town, she said. She said she is thankful that the weather has not been too severe, and skies are predicted to be clear for Saturday with temperatures a bit warmer than the previous couple of days.
“The No. 1 nemesis for us on Valentine’s Day is the weather,” she said. “Thankfully, there are no blizzards coming, so we should be able to go out efficiently and make our deliveries. We can’t leave flowers if it’s freezing out.”
Though it is one of the busier days of the year for the business, it is still not the busiest.
“Our busiest time is Mother’s Day,” she said. “You can’t forget about mom.”
Click here to sign up for Daily Voice's free daily emails and news alerts.